https://www.pfcroberts.com/trial-presentation daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229119007-IUEYLM97CZGE35SHHAVX/Atom-06.png Trial Presentation https://www.pfcroberts.com/experience-design daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229120939-0TUBJGEWTN1DNA1INT5S/Atom-09.png Experience Design https://www.pfcroberts.com/give-list daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229121794-4KRLO7O4MTUEINGMMV49/Atom-04.png GiveList Pilot https://www.pfcroberts.com/usability-study-1 daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229122751-85NL8XK26SKZ7S3ZLL8A/Atom-09.png Usability Study https://www.pfcroberts.com/new-project daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229123539-MAY3RFK583A67CQAVP1C/image-asset.png Portfolio Content - Experience Design Designing a pop-up exhibit to educate stakeholders on homelessness in Washington https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229123577-SO9DXTRAE18OZKHQK0F9/D_case_study_building+changes_space_1-1.png Portfolio Content - Experience Design Designing a pop-up exhibit to educate stakeholders on homelessness in Washington https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229123582-28FSSZZTS6Y7JEIEXR2R/Workshop+Diagram-01.png Portfolio Content - Design Futuring Workshop Creating a workshop to inspire reflection and discussion about possible futures surrounding emerging technology https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229123571-67TVUY4S9VRYH2P1D37C/Screen+Shot+2019-09-04+at+5.08.16+PM.png Portfolio Content - GiveList Pilot Leading a two-year pilot study testing a solution to improve the online donation experience https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229123589-9MVAEJ9YGSCPHV361ODS/comic_commins2+copy.jpg Portfolio Content - Innovation Team Applying design-thinking best practices to empower employees and inspire creativity in clients https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229123565-213U8X6ITL9T2ZOAACS9/Screen+Shot+2017-01-29+at+10.30.33+PM.png Portfolio Content - Data Visualization Using human-centered design to create meaningful data visualizations about airline delays for business travelers https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229123559-XLYOBBUXU624QQ0Z9ZXO/REI_Genies_Final_Report_14.jpg Portfolio Content - Usability Study Conducting a qualitative usability study for a major online retailer https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229123553-PKW3RXA1LIW1GBZ23JBZ/Trial_graphic-01.png Portfolio Content - Trial Presentation Helping clients to clarify their thinking and to craft persuasive presentations using storytelling and visual communication https://www.pfcroberts.com/portfolio daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229125197-A4SSH2BGH6WJT9OO6UTJ/Mingus.png Sample Projects https://www.pfcroberts.com/design-futuring-workshop daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229127019-XXYYZ7VD2THOAEGLP27D/Atom-08.png Design Futuring https://www.pfcroberts.com/innovation-team daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229127840-3UJ7TWJ1L53JUYVRFPG5/Atom-05.png Innovation Team https://www.pfcroberts.com/data-visualization daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229128644-C16TRB77E5XMYLJYSQT5/Atom-07.png Data Visualization https://www.pfcroberts.com/articlesmedia daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229129471-AW95I0VG61G44A2TXUNI/Atom-07.png Articles https://www.pfcroberts.com/sample-projects daily 0.75 2025-06-11 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230893905-QIDG52IER0WK7MS8K8R5/A_case_study_building%2Bchanges_map_detail.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230893905-QIDG52IER0WK7MS8K8R5/A_case_study_building%2Bchanges_map_detail.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230894138-NCKGCGRVCDWNAI0CZ6AY/C_case_study_building%2Bchanges_panels.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230898849-VHYKFYO554UHZA0LMGSW/B_case_study_building%2Bchanges_panels-1.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230898839-X9OFMJP0YIGHWLP8P5TR/D_case_study_building%2Bchanges_space_1-1.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230900807-PG96XXAKLQQOFLT6T45A/E_case_study_building%2Bchanges_wheel.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230903968-XK0JOIW0SUR2OUGSJ0BD/image-asset.png Sample Projects https://www.pfcroberts.com/sample-projects-1 daily 0.75 2025-07-02 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230903968-XK0JOIW0SUR2OUGSJ0BD/image-asset.png Sample Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749230898839-X9OFMJP0YIGHWLP8P5TR/D_case_study_building%2Bchanges_space_1-1.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749231908747-4SEXA1E3Q7M3C8UJAXUF/B_case_study_building%2Bchanges_panels-1.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749231907142-36J4XZ33BPVXLOHSFCA9/C_case_study_building%2Bchanges_panels.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749231909463-6HI2P7PCXV13S6FPX1Y4/E_case_study_building%2Bchanges_wheel.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749231911189-QGJCW1X6QT1N8O7QZI23/D_case_study_building%2Bchanges_space_1-1.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749679106894-C5ESNR9H9MJJQ04Q4ZGV/Screenshot+2025-06-11+at+5.27.39%E2%80%AFPM.png Sample Projects The solution evolved from a “retirement pizza tracker” to Retirement Service’s first every timeline explaining the retirement process to new annuitants. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749679107622-79TUU5RAD0R8NK4ANSQO/Screenshot+2025-06-11+at+5.28.36%E2%80%AFPM.png Sample Projects The first prototype of The Guide https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/a255c3fe-8d29-470d-9c71-e403b3a9f085/Screenshot+2025-06-11+at+5.40.48%E2%80%AFPM.png Sample Projects - Make it stand out Example of a theme that emerged from our research. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/7156911a-6e8e-43b2-b3f9-793a435fa74b/Screenshot+2025-06-11+at+5.31.43%E2%80%AFPM.png Sample Projects - Make it stand out The final prototype of the Quick Guide that included an estimate of processing time, an explanation of the process, and a tracker to follow along with your progress. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/6d935263-2ae2-4f89-8b29-e5e6822e972e/Screenshot+2025-06-13+at+10.25.17%E2%80%AFAM.png Sample Projects - Make it stand out Mapping insights and existing touchpoint to the customer journey revealed a gap in setting expectations and explaining the process early in the retirement journey. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749829607761-7AR6P7FC6LPDKRU4O9KI/Screenshot+2025-06-13+at+11.35.27%E2%80%AFAM.png Sample Projects An excerpt from the UX research share out with the program and product team https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749829608091-RGURQX868M5JSQBDWU9P/Screenshot+2025-06-13+at+11.46.01%E2%80%AFAM.png Sample Projects A change to this call to action button was able to made immediately to improve discoverability for survivors. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/618bc062-2b53-4c0f-bff3-f3ecfe69a2e1/Screenshot+2025-06-13+at+11.38.28%E2%80%AFAM.png Sample Projects - Make it stand out The updated application showed improvements in several customer experience satisfaction metrics over previous baselines. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/a801c2d7-e1d1-4e81-b57f-7e4fe37e936f/Screenshot+2025-06-13+at+11.49.04%E2%80%AFAM.png Sample Projects - Make it stand out Part of the project was to advocate for the importance of usability testing as part of the product design process. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749830409170-OHJ5GR4CV5IWP5N6I1KJ/Drawing%2Bexercise.jpg Sample Projects Participants drew an image that represented how they felt Facebook, Amazon, or Netflix saw them based on their interaction with these popular services. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749830410103-XMSO3AHROLJXYGPVSQ47/signals_transparent.png Sample Projects Participants chose a forecast to explore from a collection of signals based on the work of professional futurists, researchers and think tanks. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749830410471-UY4CJSBFTIN6AKWZYFW7/Tracing.jpg Sample Projects Participants evaluated the plausibility and explored the implications of their signals to create narratives about the future world of their scenario. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749830411501-MN3SRUUFT2P6PH5L6NE3/Materials.jpg Sample Projects Finally, participants created speculative objects by reimagining parts of everyday products and materials. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749830574346-GBHQBCDFUJTZ48YCTVO0/board.jpeg Sample Projects Our final wall diagram simplified the typical depiction of Joseph Voro’s Future Cone and incorporated a chevron format that emphasized the need to explore second and third degree extrapolations of the original signal. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749830574349-RUXDSV4H1UX9UU5W1GW2/FutureShift.jpeg Sample Projects Our FutureShift deck posed provocative questions about Social, Technological, Environmental, Economic, and Political implications about the future scenario. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/fd069806-a9fd-4e25-a6b6-80acb3b67607/Objects.png Sample Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/f1c59e52-6166-4b97-97de-7f40d7aa55b2/dawdle.png Sample Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749831743587-EWU0OKT7U1H0P55Q7F4B/paper-proto.jpeg Sample Projects Initial paper prototype of dashboard https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749831743944-3RPX8M2BIACGOKPMBRB8/dashboard_proto.jpeg Sample Projects Early digital prototype of dashboard https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749831930479-3KLDK44E7RYBI8LMKJ98/barchart.png Sample Projects Summary bar chart of delay performance by airline (2015) https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749831930561-OGD621RRD2JMAXCASDZD/map.png Sample Projects Interactive map of airport delay performance https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749832777048-KZNC6UHO2DQOI5EOSWMQ/BES%2Bsketch.jpeg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749832777155-TRDBGT9AE3HM3JBGM86P/OCD049-04.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/381cdca8-6a0a-4d11-9b59-f466802a9c05/Headline.png Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749832695125-3HURV894A3UCT8LVR01A/OCD051-02.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749832695266-7UDZU1L4WQUIH7F3UAKD/OCD094-02.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1750096252855-P2RAIP01G9J1JZUSVWI2/IMG_4289.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1750096252853-HDWSYTX4T8B6BYQKTGVN/IMG_4290.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1750096383099-65DOX3KHNBAG4VDEYS8H/huddle2.jpeg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1750096383368-J36RHRO68WWHDFF5O00Z/huddle.jpeg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/12aec109-058e-46a2-bd69-90fabbac008b/Screenshot+2025-06-16+at+12.38.48%E2%80%AFPM.png Sample Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/0684c465-0cca-4987-894e-ab26dd28bf58/image-asset.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1bda5764-879f-4b29-bb7d-7c633437135c/Screenshot+2025-06-11+at+5.50.53%E2%80%AFPM.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/067fc332-5803-4db0-bfac-09b51538340d/Screenshot+2025-06-13+at+11.50.09%E2%80%AFAM.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/6c85edf5-66b3-4bbf-afae-6d4262cac1be/image-asset.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/80267aa7-b59a-4fae-b1ce-d2e8c88590dd/paper-proto.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/51e5034d-192a-4f14-abde-164110804a87/unsplash-image-eBknbEBuYY0.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/a9ce2c34-a62a-4979-8cdd-6de75bd56130/B_case_study_building%2Bchanges_panels-1.jpg Sample Projects https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/830aa6eb-56ea-4bc8-9d0f-b467d33bfddc/IMG_4290.png Sample Projects https://www.pfcroberts.com/contact-me daily 0.75 2025-06-13 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749837436458-ULM7PXMD6HILED78YNSG/unsplash-image-mMgHe5h0_U4.jpg Contact Me https://www.pfcroberts.com/home-2 daily 0.75 2025-06-13 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229126054-5L9MBUQM6379FNX2ECAX/image-asset.jpeg About Me https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/879a4bdb-01a1-4118-999f-fa49aa54bf83/tempImagehSHhCh.jpg About Me https://www.pfcroberts.com/about daily 1.0 2025-07-02 https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/1749229126054-5L9MBUQM6379FNX2ECAX/image-asset.jpeg About Me https://images.squarespace-cdn.com/content/v1/68431e3d2df8a1346b21504c/fc99d040-cb67-47a0-964d-ac1249a1e614/DSC01242.jpg About Me